What Is the Cyber Trust Mark? A Guide to Buying Secure Smart Devices in 2025
The U.S. government has taken a major step forward in securing our digital lives by launching a new labeling system for smart devices called the Cyber Trust Mark. As smart technology becomes more integrated into our homes, offices, and everyday routines, concerns about cybersecurity grow. Devices like smart speakers, baby monitors, smart locks, and thermostats make life more convenient—but they also increase our exposure to potential cyber threats.
In 2022 alone, there were over 112 million cyberattacks targeting Internet of Things (IoT) devices worldwide. With the rise of AI-powered attacks, cybersecurity experts predicted an 82% increase in these types of attacks by 2024. That’s why the Cyber Trust Mark was introduced: to give consumers a clear, easy way to identify which devices meet a set of trusted cybersecurity standards.
So, what exactly is the Cyber Trust Mark, and how does it impact your next smart device purchase? Let’s break it down.
What is the Cyber Trust Mark?
The Cyber Trust Mark is a government-backed label that indicates a smart device meets minimum cybersecurity standards set by the Federal Communications Commission (FCC) in collaboration with NIST (National Institute of Standards and Technology). It’s essentially a “seal of approval” showing that the device is built with security in mind.
As smart devices like TVs, thermostats, and security cameras become more common, their vulnerabilities can be exploited by hackers. In 2023, smart TVs, smart plugs, and digital video recorders were among the most attacked IoT devices. Many of these devices were left unsecured due to weak passwords, outdated software, or lack of encryption.
The Cyber Trust Mark solves this by giving consumers peace of mind. Even if you aren’t tech-savvy, this mark makes it easy to purchase with confidence.
How Does a Device Qualify for the U.S. Cyber Trust Mark?
To earn the U.S. Cyber Trust Mark, a device must undergo a rigorous testing process to ensure it meets strict security criteria. The review process includes multiple areas of security:
- Strong default passwords or passphrases
- Robust data protection and encryption
- Automatic security and firmware updates
- Secure access controls and authentication
- Incident detection and response readiness
For example, one of the most common ways hackers gain access to a device is through weak or default passwords. The new standards require manufacturers to avoid easily guessable passwords and implement stronger access controls.
Devices also need to have built-in mechanisms for regular software updates. These patches close security holes that hackers might otherwise exploit.
Once a device passes all required tests, it can display the Cyber Trust Mark shield logo, signaling to consumers that the product adheres to government-approved security best practices.
How Often Are Cyber Trust Standards Updated?
Cybersecurity is an ever-changing field. As new threats emerge, the standards behind the Cyber Trust Mark will be continuously evaluated and updated. This ensures that devices stay compliant and adapt to new attack methods.
Manufacturers must reapply periodically to maintain their certification. This helps ensure that only current and secure products carry the mark. Businesses that invest in maintaining compliance demonstrate their commitment to security and consumer trust—something that can improve sales and brand reputation.
When Will the Cyber Trust Mark Be Available?
The Cyber Trust Mark program officially launched in 2024, and devices bearing the mark are expected to hit shelves throughout the year. Major manufacturers have already committed to joining the program, and you’ll likely begin seeing this label in big-box retailers and online stores soon.
Some of the smart devices that may soon feature the Cyber Trust Mark include:
- Smart TVs
- Smart speakers (e.g., Amazon Echo, Google Nest)
- Home security cameras
- Video doorbells
- Smart thermostats
- Smart locks and access control systems
- Baby monitors
- Wi-Fi routers
The goal is to make the mark as recognizable as the Energy Star rating—something you automatically look for when making a purchase.
How Does the Cyber Trust Mark Help Consumers?
The Cyber Trust Mark brings clarity, trust, and ease to an often-confusing marketplace. You no longer have to research whether a device supports secure logins, encrypts your data, or offers frequent software updates. Instead, you can simply look for the mark.
Here are a few key benefits for consumers:
- Easy decision-making: No technical background is needed to make a secure purchase.
- Increased awareness: Consumers will become more educated about cybersecurity by association.
- Encourages competition: Manufacturers will work harder to meet the standards, raising the security bar across the industry.
- Boosts consumer trust: Knowing a product has been verified creates confidence in its safety and performance.
What if a Device Doesn’t Have the Cyber Trust Mark?
If a device doesn’t carry the mark, it doesn’t necessarily mean it’s unsafe—but it does mean it hasn’t been verified through the program. In such cases, you should:
- Research the manufacturer’s security policies.
- Look for product reviews that discuss security features.
- Ask retailers about security measures.
- Check for frequent updates and patch history.
When possible, it’s safest to choose products with the Cyber Trust Mark. It provides an added layer of confidence that the product has passed rigorous testing.
Already Own Smart Devices? Here’s What You Can Do
Even if you already have smart devices without the Cyber Trust Mark, you can still take proactive steps to secure your home or office environment:
- Change Default Passwords: Use long, complex, and unique passwords for each device.
- Enable Automatic Updates: Make sure your devices are always running the latest software.
- Turn Off Unused Features: Disable microphones, cameras, or network features you don’t use.
- Secure Your Wi-Fi Network: Use WPA3 encryption and a strong Wi-Fi password.
- Create a Guest Network: Isolate smart devices from your main network by setting up a separate guest network.
By following these best practices, you can significantly reduce your risk—even without the Cyber Trust Mark.
What’s Next for Smart Device Security and the Cyber Trust Mark?
The Cyber Trust Mark is a foundational step in securing the IoT landscape, but it’s just the beginning. Here’s what we can expect in the near future:
- More Device Categories: The mark will expand to cover additional devices, including industrial and enterprise IoT tools.
- Global Expansion: Other countries may introduce similar labels or adopt the U.S. standard to harmonize international cybersecurity efforts.
- Increased Enforcement: Agencies like the FCC may introduce penalties for false use of the mark or failure to maintain standards.
- Consumer Awareness Campaigns: Efforts to educate the public on the value of cybersecurity labels will likely increase.
Ultimately, the goal is to create an ecosystem where security is a built-in, expected part of every smart device.
Stay Safe, Shop Smart: The Future is Secure
In a world where digital threats are evolving daily, the Cyber Trust Mark is a welcome change. It empowers consumers, promotes responsible manufacturing, and sets a new standard for security in the Internet of Things era.
Next time you shop for a smart device, look for the Cyber Trust Mark. It’s a simple way to know you’re buying a secure, trusted product—no tech degree required.
Want to learn more about how to secure your home or office devices? Contact us at NextGEN IT Solutions for expert advice and professional cybersecurity services.
