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Cybersecurity Risks for Small Businesses That Delay Action

The Cost of Doing Nothing: Why Waiting to Invest in Cybersecurity Could Wreck Your Business

Cybersecurity Risks for Small Businesses That Delay Action

“We haven’t had a problem yet.”
“We’ll wait until next year.”
“I think we’re fine with what we have.”
“We’re too small to be a target.”

These are the most common phrases we hear from small businesses across Western Pennsylvania when it comes to cybersecurity. And they’re exactly what cybercriminals are counting on.

If you’ve been putting off upgrades, ignoring alerts, or assuming your current setup is “good enough,” it’s time for a serious conversation.

Because when it comes to cybersecurity, the cost of doing nothing is often much higher than the cost of doing something.


Why Small Businesses Delay Cybersecurity Improvements

We get it—running a business is hard. And when budgets are tight or staff is stretched thin, cybersecurity can feel like a “nice to have,” not a “must have.”

Here’s what usually holds businesses back:

  • Cost fears: Belief that security upgrades are expensive
  • Complacency: “We haven’t had a breach, so we’re fine”
  • Complexity: Fear of disrupting daily operations
  • Misplaced trust: Relying on outdated antivirus or break-fix IT support
  • Lack of awareness: Not realizing what’s missing or vulnerable

Unfortunately, attackers don’t care about your budget, staffing issues, or intentions. They’re looking for soft targets—and unprepared businesses are easy money.


What “Doing Nothing” Can Actually Cost You

Here’s what you risk by ignoring cybersecurity until it’s too late:


1. Ransomware Downtime ($20,000 – $200,000+)

Ransomware can shut down your systems in minutes. Without backups or an incident response plan, you could face:

  • Days or weeks of downtime
  • Ransom payments (average demand in 2025: $78,000)
  • Data loss
  • Client loss due to lack of trust

2. Regulatory Fines ($5,000 – $100,000+)

If your business handles:

  • Medical records (HIPAA)
  • Financial or tax data (GLBA/IRS)
  • Consumer info (FTC Safeguards Rule)

…and you experience a breach, you could be fined for failing to protect that data—even if you didn’t know you were non-compliant.


3. Lost Customers

Would your customers stick with you if you exposed their data?

Recent studies show 71% of consumers would leave a business permanently after a serious breach—especially one caused by negligence.


4. Higher Insurance Premiums—or Denials

Cyber insurance carriers now assess your risk before quoting a policy. If you haven’t implemented basic protections (MFA, EDR, backups), you’ll:

  • Pay 2–3x more
  • Face ransomware coverage exclusions
  • Risk claims being denied if you suffer an attack

5. Damage to Your Reputation

A breach makes headlines. It damages your Google reviews. It forces you to send embarrassing disclosure letters to clients, vendors, and regulators.

In a small community, that kind of damage is hard to recover from.


Real Story: A Wake-Up Call in Cranberry Township

A construction company in Cranberry Township ignored patching alerts for months. A known vulnerability was exploited, ransomware hit, and they were offline for 6 days. They lost access to estimates, invoices, client contracts, and vendor payment info.

They paid a $40,000 ransom. But the real damage? They lost two of their biggest commercial clients, who didn’t want to take the risk again.


Let’s Break It Down: The True Cost of Inaction

Delay ActionPotential Cost
No MFA$78,000 ransom via email compromise
No backups$20,000+ recovery fees + lost data
No patching$15,000 in downtime due to exploit
No monitoring$5,000/month in lost revenue before detection
No insuranceEntire claim denied = full out-of-pocket cost

The average small business breach cost in 2025 is $163,000.
Compare that to an MSP flat-rate security package: ~$300–$1,200/month.


The Better Option: Secure Your Business Proactively

At NextGEN IT Solutions, we help small and midsized businesses across Western Pennsylvania protect themselves before disaster strikes.

We don’t just sell tools—we provide a complete security stack, managed and monitored by professionals, at one predictable monthly rate.

Here’s what “doing something” looks like:


1. 24/7 Managed Threat Detection

Stop attacks before they spread. We monitor your systems for malicious behavior and take immediate action when needed.


2. MFA + Password Management

We implement multi-factor authentication across your Microsoft 365, VPN, and key apps—and help you ditch reused passwords for good.


3. Automated Backups and Tested Recovery

Daily backups stored off-site and tested regularly mean you’re always ready to bounce back.


4. Patch & Vulnerability Management

We keep your systems up to date automatically—closing security gaps before attackers exploit them.


5. Compliance-Ready Documentation

We help you meet HIPAA, GLBA, FTC, and cyber insurance requirements with written policies and monthly reports.


6. Flat-Rate Pricing, No Surprises

Everything is bundled into one clear monthly cost. No guesswork. No unexpected bills.


Who Needs This?

If your business:

  • Handles customer, patient, or financial data
  • Can’t afford multiple days of downtime
  • Needs cyber insurance
  • Has multiple users or locations
  • Works with vendors that require security documentation

…then this plan is built for you.


Why Choose NextGEN IT Solutions?

We’ve helped hundreds of businesses in Western PA—from law firms and dental clinics to manufacturers and schools—get secure, stay compliant, and sleep easier at night.

You get:

  • Local support from real people who know your business
  • Decades of cybersecurity and compliance expertise
  • Results that prevent disasters—not just fix them

Let’s Turn “Maybe Later” Into “Fully Secured”

You don’t need to wait for a breach to get serious about cybersecurity.

Let’s start with a Free Cybersecurity Risk Assessment. We’ll show you:

  • Where your biggest risks are
  • What it could cost if left unaddressed
  • How to fix it fast and affordably

📞 Call us at 724-204-1950
📍 Serving Harrisville, Pittsburgh, Erie, Cranberry Township, Grove City & beyond
📅 Book Your Free Assessment Now


Final Thoughts

Waiting feels easier—but in cybersecurity, waiting is dangerous.

Hackers don’t need a reason. They just need one open door.

So ask yourself this:

If something hit your business tomorrow, would you be ready?

If the answer is “I’m not sure”—you’re not alone. But you don’t have to stay in that spot.

Let’s fix it together.

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