Have you ever seen a video of your favorite celebrity saying something outrageous, only to later find out it was completely fabricated? Or perhaps you've received an urgent email that seemed to come from your boss, but something felt off. Welcome to the world of deepfakes.
Deepfakes are a rapidly evolving technology that uses artificial intelligence (AI) to create synthetic media, often in the form of videos or audio recordings. They can appear real but are actually manipulated. While deepfakes can be used for creative purposes such as satire or entertainment, their potential for misuse is concerning.
Deepfakes have already infiltrated political campaigns. In 2024, a fake robocall mimicked the voice of a candidate, attempting to deceive people into believing they said something they never did. Bad actors can use deepfakes to spread misinformation, damage reputations, manipulate financial markets, and execute phishing attacks. Knowing how to identify different types of deepfakes is crucial in today’s world.
So, What Are the Different Types of Deepfakes, and How Can You Spot Them?​
Face-Swapping DeepfakesThis is the most common type. Here, the face of one person is seamlessly superimposed onto another's body in a video. These can be quite convincing, especially with high-quality footage and sophisticated AI algorithms.
How to Spot Them:

• Look for inconsistencies: Pay close attention to lighting, skin tones, and facial expressions. Do they appear natural and consistent throughout the video? Look for subtle glitches, such as hair not moving realistically or slight misalignments around the face and neck.
• Check the source: Where did you encounter the video? Was it on a reputable news site or a random social media page? Be cautious of unverified sources and unknown channels.
• Listen closely: Does the voice sound natural? Does it match the person's typical speech patterns? Incongruences in voice tone, pitch, or accent can be giveaways.

Deepfake AudioThis type involves generating synthetic voice recordings that mimic a specific person's speech patterns and intonations. Scammers can use these to create fake audio messages, making it seem like someone said something they didn't.
How to Spot Them:

• Focus on the audio quality: Deepfake audio can sound slightly robotic or unnatural, especially when compared to genuine recordings of the same person. Pay attention to unusual pauses, inconsistent pronunciation, or strange emphasis.
• Compare the content: Does the content of the audio message align with what the person would say or the context in which it's presented? Consider if the content seems out of character or contradicts known facts.
• Seek verification: Is there any independent evidence to support the claims made? If not, approach it with healthy skepticism.

Text-Based DeepfakesThis is an emerging type of deepfake that uses AI to generate written content, such as social media posts, articles, or emails, mimicking the writing style of a specific person or publication. These can be particularly dangerous as scammers can use them to spread misinformation or impersonate someone online.
How to Spot Them:

• Read critically: Pay attention to the writing style, vocabulary, and tone. Does it match the way the person or publication typically writes? Look for unusual phrasing, grammatical errors, or inconsistencies in tone.
• Check factual accuracy: Verify the information presented in the text against reliable sources. Don't rely solely on the content itself for confirmation.
• Be wary of emotional triggers: Be cautious of content that evokes strong emotions such as fear, anger, or outrage. Scammers may be using these to manipulate your judgment.

Deepfake Videos with Object ManipulationThis type goes beyond faces and voices, using AI to manipulate objects within real video footage, such as changing their appearance or behavior. Bad actors may use this to fabricate events or alter visual evidence.
How to Spot Them:

• Observe physics and movement: Pay attention to how objects move in the video. Does their motion appear natural and consistent with the laws of physics? Look for unnatural movement patterns, sudden changes in object size, or inconsistencies in lighting and shadows.
• Seek original footage: If possible, try to find the original source of the video footage. This can help you compare it to the manipulated version and identify alterations.

Staying vigilant and applying critical thinking are crucial in the age of deepfakes. Familiarize yourself with the different types, learn to recognize potential red flags, and verify information through reliable sources. These actions will help you become more informed and secure.
Get a Device Security CheckupCriminals are using deepfakes for phishing. Just by clicking on one, you may have downloaded a virus. A device security checkup can give you peace of mind. We’ll take a look for any potential threats and remove them.
Contact us today to learn more.

With cyber threats evolving at an alarming pace, staying ahead of the curve is crucial for safeguarding sensitive information. Data security threats are becoming more sophisticated and prevalent, requiring constant adaptation. In 2024, we can expect exciting developments alongside persistent challenges.

Over 70% of business professionals say their data privacy efforts are worth it, reporting "significant" or "very significant" benefits from those efforts. Staying informed about these trends is essential for both individuals and businesses protecting valuable data.

Here are some key areas to watch:

1. The Rise of the Machines: AI and Machine Learning in Security
   Artificial intelligence (AI) and machine learning (ML) are actively shaping the cybersecurity landscape. This year, we'll likely see further advancements in their application:
   - Enhanced Threat Detection: AI and ML algorithms excel at analyzing massive datasets, identifying patterns and anomalies that might escape human notice, leading to quicker detection and reaction to potential cyber threats.
   - Predictive Analytics: By analyzing past cyberattacks and security incidents, AI can predict potential vulnerabilities and suggest proactive measures.
  - Automated Response: Beyond detection and analysis, AI can be programmed to automatically isolate compromised systems, block malicious activity, and trigger incident response procedures, saving valuable time and reducing the potential impact of attacks.

AI and ML offer significant benefits, but they are tools, not magic solutions. Deploying them effectively requires skilled professionals who can interpret the data and make informed decisions.

2. Battling the Ever-Evolving Threat: Ransomware
   Ransomware, malicious software that encrypts data and demands a ransom for decryption, remains a persistent threat in 2024. Hackers are constantly refining their tactics, targeting individuals and businesses alike. Here's what to expect:
   - More Targeted Attacks: Hackers will likely focus on meticulously selecting high-value targets, such as critical infrastructure or businesses with sensitive data, to maximize their impact and potential payout.
   - Ransomware-as-a-Service (RaaS): This model enables those with limited technical expertise to rent ransomware tools, making it easier for a wider range of actors to launch attacks.
   - Double Extortion: Besides encrypting data, attackers might steal it beforehand and threaten to leak it publicly if the ransom isn't paid, adding pressure on victims.

3. Shifting Strategies: Earlier Data Governance and Security Action
   Traditionally, companies have deployed data security measures later in the data lifecycle, such as after data has been stored or analyzed. However, a new approach towards earlier action is gaining traction in 2024. This involves:
   - Embedding Security Early On: Organizations are integrating data controls and measures at the start of the data journey, such as setting data classification levels, access restrictions, and defining data retention policies early in the process.
   - Cloud-Centric Security: As more organizations move towards cloud storage and processing, security solutions will be closely integrated with cloud platforms to ensure consistent security throughout the entire data lifecycle.
   - Compliance Focus: With increasingly stringent data privacy regulations like GDPR and CCPA, companies will need to focus on data governance to ensure compliance.

4. Building a Fortress: Zero Trust Security and Multi-Factor Authentication
   In a world where traditional perimeter defenses are constantly breached, the "Zero Trust" approach is gaining prominence. This security model assumes that no user or device is inherently trustworthy, requiring access verification for every interaction. Here's how it works:
   - Continuous Verification: Every access request will be rigorously scrutinized, regardless of its origin (inside or outside the network), based on factors like user identity, device, location, and requested resources.
   - Least Privilege Access: Users are granted the lowest access level needed to perform their tasks, minimizing potential damage if their credentials are compromised.
   - Multi-Factor Authentication (MFA): MFA adds an important extra layer of security by requiring users to provide additional factors beyond their password.

5. When Things Get Personal: Biometric Data Protection
   Biometrics, such as facial recognition, fingerprints, and voice patterns, are becoming increasingly popular for authentication. However, this raises concerns about potential misuse and privacy violations:
   - Secure Storage Is Key: Companies need to store and secure biometric data, ideally in encrypted form, to prevent unauthorized access or breaches.
   - Strict Regulation: Expect stricter regulations around the collection, use, and retention of biometric data. Organizations will need to ensure adherence to evolving standards, focusing on transparency and user consent.

How to Prepare for Evolving Data Security Trends
Feeling overwhelmed? Here are some practical steps you and your organization can take:
- Stay Informed
- Invest in Training
- Review Security Policies
- Embrace Security Technologies
- Test Your Systems

Schedule a Data Security Assessment Today!
The data security landscape of 2024 promises to be both intriguing and challenging. We can help you navigate this evolving terrain with confidence. A data security assessment is a great place to start. Contact us today to schedule yours.

​Calendars, task lists, and project planning are essential tools for any business. Many people rely on Microsoft's suite of apps, including Planner, Microsoft To Do, and Project for the web, to manage these tasks. These tools help keep processes on track and ensure task accountability. However, using multiple apps can be cumbersome and add complexity to workflows. On average, employees switch between 22 different apps 350 times per day.

Microsoft is addressing app overload by rolling out a brand-new version of Microsoft Planner in early 2024. This update is packed with exciting features designed to simplify project management and streamline workflows.

What apps does the new Planner include?
The new Microsoft Planner combines:
- The current Planner’s collaboration features
- The simplicity of Microsoft To Do for task management
- The capabilities of Microsoft Project for the web
- The automation of Microsoft Copilot (the company’s AI companion)

The new Planner promises to be a powerful tool for staying organized, enhancing collaboration, and achieving goals with greater ease.

Unifying Your Workflow: Tasks, Plans & Projects in One Place
Say goodbye to juggling multiple apps and hello to a streamlined experience. The new Planner goes beyond basic to-do lists by integrating tasks, plans, and projects into a single, intuitive interface. This means you can manage everything from simple daily tasks to complex multi-phased projects all in one place.

You can use the new Microsoft Planner from within Microsoft Teams or via a web browser. Here are some of the exciting features you can expect:

Enhanced Collaboration: Working Together Made Easy
In today's fast-paced, remote-working world, collaboration is key. The new Planner empowers teams to work together seamlessly, with real-time updates ensuring everyone stays on the same page. Features like shared task ownership and comments foster clear communication and efficient collaboration.

AI-Powered Insights: Your Smart Copilot for Success
The new Planner incorporates Microsoft Copilot, an AI-powered assistant that helps you stay on top of your work. Copilot can suggest relevant plans, tasks, and goals based on your needs and context. It can even analyze your progress and suggest adjustments to keep you on track.

Scaling with Your Needs: From Simple Tasks to Enterprise Projects
The new Planner offers the flexibility to cater to both individual needs and complex enterprise projects. Whether you're managing a personal grocery list or planning a large-scale company transformation, Microsoft Planner can adapt to your specific requirements.

Pre-Built Templates: Get Started Fast & Save Time
Microsoft Planner provides several ready-made templates to help you get started on a new project or goal quickly. Templates are available for:
- Project Management
- Software Development
- Sprint Planning
- Marketing Campaigns
- Commercial Construction
- Employee Onboarding
- And more

Key Features of the New Microsoft Planner 2024
Here’s a sneak peek at some of the key features of the new Microsoft Planner:
- Improved Navigation: A redesigned interface makes finding what you need faster and easier.
- Enhanced Task Views: Customize how you see and organize your tasks with different views, such as grid and board views.
- Microsoft App Integration: Planner integrates with many Microsoft tools, including Power BI, Teams, Microsoft Viva Goals, Power Automate, and more.
- Customizable Fields: Add custom fields to tasks to capture specific information relevant to your project needs.
- Goal Setting: Define clear goals and track progress visually within your plans.
- Critical Path: Identify the essential tasks needed to complete your project on time.
- Improved Search: Find the information you need quickly and easily with powerful search functionality.

Access and Availability
Mark your calendars! The new Planner will be available in preview in early 2024, with general availability to follow. Some features will roll out later in the year. Visit Microsoft's site to sign up for updates and see a feature roadmap.

The Future of Tasks, Planning & Project Management
The new Microsoft Planner 2024 exemplifies the "less is more" trend in the digital world, reducing the number of apps you need to juggle and offering a more streamlined interface. Planner’s powerful features make it an invaluable tool for individuals and teams alike, driving productivity with its intuitive interface and AI-powered assistant.

Get Expert Business Software Support & Management
Managing both legacy and new cloud tools can be complex, and features often go underutilized. Security can also be a big concern if not managed properly. Our team of business software experts is here to help you. Contact us today to schedule a chat and get the support you need to maximize your software tools' potential.